Meet your maker...

Hi there! My name is Hailey and I'm the creative, pun-loving weirdo behind "The Foiled Plan"I was born and raised in a small town in Southwestern Ontario, Canada. I live with my boyfriend Brady and our lab-mastiff, Kelso. You will have likely met them both if you've seen my Youtube videos! I’m 27 years old and have always been a creative soul. I enjoy acting in local theatre, dancing, making music in my home studio and most of all, crafting!  Many people are surprised to know that this is my side business. I actually work full time in a Customer Service setting and recently finished my online College program! 

I first got into modern hand lettering in 2016 after following a few instagram accounts that I found in my explore feed. I later stumbled upon heat embossing which eventually led me to my true love... FOILING! I researched for months before investing in the equipment for foiling and once I did, there was no turning back!  I created prints for myself and friends, then in January 2018 I decided to take my creativity to the next level by selling my prints!

The history behind the business...

The Foiled Plan started off slow with local orders, then picked up half way through the year. Throughout this time, I was always asked if I could create personalized vinyl decals and mugs, so in August 2018, I finally invested in a Cricut cutting machine. I have since expanded my services to create custom mugs, labels, logo stickers, signage, marine decals, etc. In 2019 added clothing to the list and in 2020 I jumped into the world of sublimation. I now offer more products and services than I ever thought possible and  this small town crafter has created a business that folks are buzzin' about!


The thing that sets me apart from other crafters in the game, is that while running my own creative business, I love to help others grow THEIR businesses! I will never shy away from lending a helpful tip or answering any questions! I feel the most fulfilled when I can teach others a new skill.

Thank you so much for stopping by and reading my ‘novel’ of an introduction! A piece of my artsy soul is in everything that I make, so my heart is full when I have your support! Please send me a message if you have any questions about my products, business, etc. or if would like something custom, please fill out this form, I’d love to hear from you!