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Meet your maker...

Hi there! My name is Hailey and I'm the creative, pun-loving weirdo behind "The Foiled Plan"I was born and raised in a small town in Southwestern Ontario, Canada. I live with my fiancé Brady and our lab-mastiff, Kelso. You will have likely met them both if you've seen my Youtube videos! I’m 28 years old and have always been a creative soul. I enjoy acting in local theatre, dancing, making music in our home studio and most of all, crafting!  Many people are surprised to know that this is my side business. I actually work full time in Recreation. 

I first got into modern hand lettering in 2016 after following a few instagram accounts that I found in my explore feed. I later stumbled upon heat embossing which eventually led me to my true love... FOILING! I researched for months before investing in the equipment for foiling and once I did, there was no turning back!  I created prints for myself and friends, then in January 2018 I decided to take my creativity to the next level by selling my prints!

The history behind the business...

The Foiled Plan started off in 2018 with local orders for foiled prints. Then about half way through the year I was asked by a few of my clients to create personalized vinyl decals and mugs. I finally invested in a Cricut cutting machine and things really took off. I later expanded my services to create custom mugs, labels, logo stickers, signage, marine decals, etc. In 2019, I added clothing to the list and in 2020 I jumped into the world of sublimation. Eventually, I offered more products and services than I ever thought possible and my small crafty business had folks buzzing! Then in 2021, my custom orders were put on hold so that our house could be completely renovated. During this time my focus became teaching crafty skills, in order to keep myself busy. This was the catalyst for a huge shift in what I wanted to focus on with The Foiled Plan.

Throughout the years of running my business and making custom gifts/designs, I've always shared my creative process. I loved that others could learn alongside me, avoid my mistakes, and grow! When I put my custom orders on hold during our renovation and focussed on teaching/sharing my experiences, it became clear to me that it was my true calling. While I enjoyed making custom orders, helping others find their creativity and learn new skills is where my heart is. I understand the fear that can often hold us back from learning something new or even taking something out of the box for the first time and I wanted to help others through this. I made the decision in 2021 to no longer offer custom handmade gifts and commit to turning The Foiled Plan into a creative community of "Foiled Friends" that focusses on more creation and less intimidation! We're all about learning, growing and sharing all the crafty things.


Thank you so much for stopping by and reading my ‘novel’ of an introduction! A piece of my artsy soul is in everything that I do, so my heart is full when I have your support! Please send me a message if you have any questions. I’d love to hear from you!


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